BFlow: Boutique and Accelerator of Ideas and People
Enabler of New Initiatives
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From the Beginning
"Our greatest glory is not in never falling, but in rising every time we fall."
— Confucius
About Bluma Rozel Jablonca Jannuzi
Bluma Rozel Jablonca Jannuzi is an entrepreneur and consultant with over 20 years of experience leading multimillion-dollar projects across various industries, including real estate, technology, and healthcare. Before founding BFlow, Bluma spent several months in the United States, where she provided consulting services in business intelligence, product creation, and technology workforce management for companies within her network and others in sectors such as luxury concierge, fintech, and investment banking. During this period, she identified a natural demand for strategic and innovative solutions, which culminated in the maturation of her vision on how she could contribute to the growth of businesses across different sectors.
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Expertise
We listen, we seek the remedy, and we act on your pain
Executive Coaching
We help leaders develop their skills and reach their full potential through personalized coaching programs.
Negotiation
We guide you through complex negotiations to achieve the best possible outcomes.
Business Analytics
We leverage data-driven insights to optimize your business operations and make strategic decisions.
Marketing
We develop effective marketing strategies to reach your target audience and drive growth.
Strategic Planning
We help you define your vision, set strategic goals, and create a roadmap for success.
Branding
We create a compelling brand identity that resonates with your target market and differentiates you from the competition.
Go-To-Market
We develop and implement effective go-to-market strategies to launch new products and services successfully.
AI Adoption
We help you integrate artificial intelligence into your business operations to improve efficiency and decision-making.
Methodology Design
We create bespoke methodologies and processes to solve complex business challenges.
Customer Experience
We design and implement strategies to enhance the customer experience and build lasting relationships.
Entrepreneurs
We provide guidance and support to entrepreneurs at all stages of their journey.
CPO
We help companies develop and implement strategic plans to achieve their business objectives.
Best Tech Practices
We ensure your technology stack is aligned with best practices and industry standards.
What sets us apart
Specialization
BFlow is a boutique consultancy specializing in transforming businesses through the combination of strategic commercial approaches, methodologies adapted to the most recent and scalable tools, and customer-centered innovation. Our mission is to guide companies on their growth journey by utilizing a personalized, results-oriented approach built on the latest market practices, such as design thinking, digital innovation, and smart scaling.
Approach
BFlow operates in areas such as product development, complex process transformation, digital innovation, and business scalability. We connect technology and strategy to provide integrated solutions, always with a focus on measurable and tangible results. Additionally, we are experts in creating unique methodologies for solving complex challenges, facilitating the implementation of innovative processes that optimize operations and create real value.
Difference
Unlike large traditional consultancies, BFlow values close, personalized service, working on selected projects to ensure maximum impact and efficiency. Whether in product development, process automation, or optimizing digital presence, we deliver tailored solutions to meet the specific needs of each client. Our goal is to ensure not just growth but sustainable and strategic growth, with a complete focus on the client experience and adaptation to dynamic markets.
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Think Big, but Methodically
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Build the New, but Adopt
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Innovate, but Search
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Act Bold, but Solid
Our Services
Technology Adoption
The process of integrating new technological tools, systems, or innovations into an organization or individual's daily workflow. Effective technology adoption can significantly enhance productivity, streamline operations, and lead to innovation. Here's how to approach it successfully.
New Ideas, Enhanced Solutions
Our consultancy specializes in innovation from the ground up, transforming initial concepts into fully realized ideas and products. We take pride in our ability to create new solutions that meet emerging needs while maintaining a strong focus on technological advancement. Beyond starting from scratch, we also work closely with existing products and processes, applying our expertise to develop and refine them through cutting-edge technology. By combining visionary thinking with a commitment to continuous improvement, we empower businesses to stay competitive and adapt to ever-evolving market demands.
Looking Outside and Inside
Our approach covers both external and internal perspectives, providing a comprehensive path to growth. We analyze the market thoroughly, considering product-market fit, pricing, branding, growth strategies, and go-to-market planning. At the same time, we offer team and leadership mentoring, internal diagnostics, and personalized support. Our focus is both strategic and hands-on—we are here to support our clients’ visions and bring them to life. This dual perspective, looking both outside and inside, allows us to adapt our support to your needs, whether you’re focused on external positioning or strengthening from within.
We’ve Been There
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Early-stage Entrepreneurs
We understand the unique challenges early-stage entrepreneurs face, such as limited funds, numerous ideas, and an evolving vision of their true potential. We offer practical insights on what to do—and, just as importantly, what to avoid.
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Companies at a Crossroads
We support companies that have already taken initial steps but find themselves at a crossroads, often investing in technology without knowing how to fully articulate their needs or oversee deliverables from their suppliers.
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Partners in Growth
We become partners in this journey, offering clarity, strategy, and practical solutions to avoid costly missteps and support sustainable success.

It’s not required to have a company; we are here for any stage of your career journey.
We love Entrepreneurship
Our commitment goes beyond conventional consulting, fostering a path to growth for those who need it most. Although we are a boutique consultancy, BFlow is driven by a larger purpose: to create meaningful transformations for both businesses and individuals.
We are selective in the projects we take on, but we’re not solely focused on large corporations or established enterprises.
Small businesses, executives, and early-stage entrepreneurs hold a special place in our mission, because that’s where we come from.
Life & Career Coaching
Through my personal journey and years of study, I’ve developed a deep passion and talent for life and career coaching. I offer both traditional coaching methods and a unique approach that I created, combining astrology with Jungian psychology. This methodology includes astrological charts focused on life, business, and relationships, as well as a comprehensive mentorship package designed to guide you toward self-discovery and growth.
Visit my website to explore how I connect mentorship with astrology, or reach out to share your challenges so we can create a personalized plan to guide you to your best direction. Remember, the solution always comes from within.
Personal Life Coaching
Traditional coaching methods to guide you through personal growth and self-discovery, helping you find clarity and direction in your life journey.
Career Development
Comprehensive career mentorship designed to help you navigate professional challenges and discover your optimal career path.
Astrological Guidance
Unique combination of Jungian psychology and astrological insights, offering deep perspective on life, business, and relationships through personalized chart analysis.
Visit my website to explore how I connect mentorship with astrology, or reach out to share your challenges so we can create a personalized plan.
Remember, the solution always comes from within.

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Astrology Selfie US

Our astrological analyses are no longer available for open public purchase, as we’re fully focused on developing a groundbreaking app that integrates astrology, behavioral science, career insights, and cutting-edge technology.

How Can You Pay for Our Services?
PayPal
We accept secure payments through PayPal, a convenient and widely used online platform.
Stripe
Streamline your payments with Stripe, a secure and efficient online payment processing solution.
Wire Transfer to Global Account
For larger projects, we offer the option of secure wire transfers to our global bank account.

We provide comprehensive documentation for NDAs, MOUs, term sheets, and project contracts, available in both personal and business formats.

Our invoices comply with Brazilian law, and we are well-prepared to understand and adapt to the regulatory requirements of each client’s country.
Our Background
Solid Background
If you are expecting customer testimonials, we would love to introduce you to our solid background.
Creator's Achievements
Let's check what the bflow creator has already built from scratch, without investors, taking risks and debts in a market not prepared by the ChatGPT era.
AI Implementation in Real Estate
We were AI implemented in a SaaS before the Real Estate Market realized that the selling process can be assisted by, measured by, and grow with technology.
Real Estate SaaS - Methodology from 2018 - Mock 2019 - V1 2020 - V2 2021

BaseID was a service intelligence software for digital traffic, integrating multi-channel communications with its own CRM and business intelligence, tracking ad metrics and using machine learning at its core. The platform connected the homebuyer experience with project conception, marketing, sales, and agent operations, evolving into a fully automated journey supported by SaaS integration.

I initially created BaseID by leveraging my real estate background, refining the methodology over two years. During the pandemic, I assumed all financial risks after my tech partner, in its early stages, couldn’t continue. With clients already onboard, I became the technology producer, building the code from scratch. Starting with human-operated messaging, the platform evolved into a fully automated system with a proprietary CRM and analytics. The software featured a bot using natural language processing — developed 18 months before ChatGPT — that filtered leads and scored potential clients. It also automated the customer journey, from scheduling visits to rating experiences, much like Uber’s rating system, integrated with developers' sales systems.

However, my extensive real estate experience became a challenge. The market saw me as an expert in sales and strategy but didn’t recognize me as a tech producer, leading to high expectations for my presence in meetings and training. Our contracts included revenue based on sales, and since lead volume influenced costs, developers often saw lack of sales as a tech failure.

With a costly team and limited cash flow, I turned to a convertible loan to sustain tech development. Despite resistance to innovation in real estate, I am proud of the results. Though I reached an advanced stage to sell the software to a major player, like many innovative ventures, BaseID couldn’t survive without further investment.
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Schedule
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Talk
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Diagnostic
Schedule a Conversation
We invite you to book a 45-minute diagnostic session, where we dedicate our time to listen to your needs and explore how we can support your goals. Please note that this is a paid session, and if we proceed with a project together, the fee will be credited toward the total cost of our services.

For diagnostic appointment payments, we accept PayPal and Stripe only.
If you’re not quite ready to book, feel free to send us a message.
If we find there’s a potential match, we’ll respond based on our availability.
We won't judge if you want to send us an email
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BFLOW Tecnologia e Licenciamento de Sistemas Online Ltda,
CNPJ (COMPANY ID) 42.633.687/0001-42.
Address: São Paulo, BRAZIL.
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